Industry Trends: 3 Findings on Migrations Patterns from IRS Tax Filing Data
We analyzed recently released IRS tax filing data for the tax years 2020-2021 to identify key migration themes for expanding businesses.
Business Analytics: 3 Insights on Effective Market Planning
We analyzed the data on a large retail chain to pull out three key insights for businesses looking to add data & analytics to their market planning process.
Brand Research: Costco’s Location Footprint & Market Strategy
Costco has 582 locations in the US. We pulled the data to map their geographic footprint, analyze their location strategy, and identify future growth opportunities for the business.
The Tradeoff of High Competition and High Convenience - Making Data-Informed Location Decisions
Is it better to have higher convenience or lower competition? You usually can’t have both, which is why we don’t take an all-or-nothing approach. We consider three primary components to new market and location discussions…
Data-Driven Growth: Analyzing a Market for High-Potential Hotspots
When you enter a new market, how do you know where to go? All areas are not created equal given a company’s strategy & target market. Data and analytics helps surface the hotspot areas that hold the highest potential for a business.
Data for Healthcare Market Planning: Finding Your Next Growth Market
How can healthcare groups use data & analytics to grow intelligently and find new markets for expansion? We share our 3-step framework to identify, screen, and prioritize markets based on what drives success to the business.
The Why and How of Using Data to Grow
Many businesses want to use data and analytics but don’t know where to start. We cover the why and how of getting off the ground to begin adding data-driven insights to your business’ operations and decision making.
Industry Research: Competing Home Improvement Stores’ Market Strategy
How do the two mega home improvement chains differentiate on location strategy? We pulled the data on all current locations to understand the strategy for each chain, where they overlap, and where they differ.
Regional Spotlight: Growth Opportunities in the Southeast
The Southeast is one of the hottest regions in the US for migration and population growth. We took a data-driven approach to identify markets that are large, growing, and/or with higher household income to see where businesses can capture the growth opportunities in the region.
Brand Research: sweetgreen’s Market Planning & Strategy
What does an area have to look like to be successful when you sell $15 salads? We pulled the data on every sweetgreen location to figure out where they are today, what that area looks like, and how the brand can continue to grow moving forward. We found…