Many analytics projects fail to reach their potential. That’s why we spend extra time upfront scoping an effective project to set up the business for success.

How do you drive insights from location data that sits in your business today like delivery or service addresses? In this post, we share 3 ways businesses can leverage this data to learn more about their business and customer.

Expansion strategy is about finding the new markets that work for your business. Use the copycat brand approach to find where complementary brands operate to guide the early stages of your expansion process.

What does it mean to be data-driven and what are some best practices for starting the path to becoming a data-driven organization?

We analyzed the data on a large retail chain to pull out three key insights for businesses looking to add data & analytics to their market planning process.

Is it better to have higher convenience or lower competition? You usually can’t have both, which is why we don’t take an all-or-nothing approach. We consider three primary components to new market and location discussions…

When you enter a new market, how do you know where to go? All areas are not created equal given a company’s strategy & target market. Data and analytics helps surface the hotspot areas that hold the highest potential for a business.

How can healthcare groups use data & analytics to grow intelligently and find new markets for expansion? We share our 3-step framework to identify, screen, and prioritize markets based on what drives success to the business.

Many businesses want to use data and analytics but don’t know where to start. We cover the why and how of getting off the ground to begin adding data-driven insights to your business’ operations and decision making.

How do you grow smartly in a market that might be filled with uncertainty over the coming year? We offer three tips for companies that are still planning for growth in new and current markets and how data and analytics can spark better conversation for these key decisions.